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Australian Business Week

ABW logo 2017
​During week 9 of this term (12th - 16th June) over 100 year 11 students will be participating in the 2017 Australian Business Week (ABW) program.
Students will be working as part of a team managing their own multi-million dollar retail business with the help of a business mentor. They will discover the variety of skills needed to be part of a successful business in the 21st century.
Students will learn to work with and respect other team members as they cooperate to complete complex tasks.

“It was brilliant. Totally wonderful, I learnt so much. If only all education was taught like this - hands on, practical and simulating real life. Best program ever done” Student feedback.
The wide variety of experiences in ABW differs from the usual school activities, allowing many students to discover talents which they may not previously have been aware of. Students find that the team decisions give them an opportunity to develop self-esteem and confidence, and students have a chance to delve into new areas of interest.
“I have learnt more about myself, and I found skills that I didn’t think I had.” Student feedback


During the week students engage in an intensive simulation that sees them:

  • Form a company team and run a retail business in the consumer electronics industry.
  • Learn and apply many of the skills involved in running a business.
  • Run a computer simulation making dozens of business decisions dailyeach quarter involving about price, product, target market, staffing, training, raw materials, production process, financing, dividends and share price.
  • Design a new product and create a prototype.
  • Develop a marketing strategy for the product.
  • Design and construct a trade display with promotional material.
  • Produce a 30 second video commercial featuring the new product.
  • Prepare a written company report explaining decisions made, the outcomes and the impact on their company’s performance.
  • Give an oral presentation of the company report to an audienceof business people, teachers, students and parents.
“The ABW program gave me a once in a lifetime experience that enabled me to engage myself in activities that heightened my friendships and knowledge, learning about others and myself. ABW develops teamwork, friendships, and work commitment, which overall is an enjoyable and memorable experience.” Student feedback
For more details download the brochure.